SaaS Browser gives you everything you need to collect customer testimonials, display them on your website, and manage what appears where. It's completely free, with no limits on the number of reviews you can collect or display. No credit card, no trial period, no surprise paywall.

This guide walks through every part of the system so you can get the most out of it.

Why Use SaaS Browser for Testimonials?

Most testimonial tools charge $20 to $70 per month and cap your reviews on free plans. SaaS Browser is different. You get unlimited testimonial collection and display, completely free, because of a simple trade: when your customers leave reviews through the widget, those reviews also appear on your SaaS Browser profile, where thousands of software buyers discover and evaluate products every month.

You get a testimonial widget. Buyers get trusted reviews. And your product gets distribution to a growing SaaS marketplace that no other testimonial tool offers.

Here's what you get at zero cost:

  • Unlimited testimonials with no caps or upgrade prompts.
  • One tool for collection and display, not two separate subscriptions.
  • Built-in spam protection with email verification, domain cross-referencing, and content validation.
  • Distribution to SaaS Browser's marketplace of 400,000+ SaaS listings.
  • Full editorial control over which reviews appear on your website.

Getting Started

Before you can collect or display reviews, you need to claim your SaaS profile on SaaS Browser. Search for your product, click "Claim This Profile," and follow the verification steps. Once claimed, you'll have access to your review dashboard and widget embed codes.

If your SaaS isn't listed yet, you can submit it for free. Profiles are typically published within 24 hours.

How Reviews Work: The Lifecycle

Every review goes through a multi-step process designed to keep things authentic and give you control.

  1. Submission: A customer fills out the review form, either on your SaaS Browser profile, through the collection widget on your website, or via the shareable review link.
  2. Email verification: The reviewer receives a confirmation email. They have 72 hours to click the verification link. Unverified reviews are never published.
  3. Automated checks: Once verified, the review goes through automated quality checks. The system cross-references the reviewer's email domain against our database of 400,000+ SaaS companies to detect self-reviews and competitor submissions. It also checks for suspicious IP patterns, rate limiting violations, and content quality.
  4. Publishing delay: Reviews that pass all checks are held for 24 hours before going live. This window gives our systems time to catch anything suspicious.
  5. Publication: The review appears on your SaaS Browser profile. If the reviewer gave a 5-star rating and said they'd recommend the product, the review is automatically approved for your display widget too. All other reviews can be manually approved from your dashboard.

The Collection Widget

The collection widget lets you gather reviews directly inside your product or website. Customers leave feedback without navigating away from your app.

How It Works

Add one script tag to your website, then trigger the review form whenever you want with a single JavaScript call. When a customer clicks, a polished modal slides in from the corner of the screen. They fill out the form, complete a quick verification challenge, and submit. After email verification, the review enters the standard review lifecycle.

What Reviewers Fill Out

The collection widget captures structured data that goes far beyond a simple star rating:

  • Overall rating (1 to 5 stars)
  • Review title
  • Pros and cons (separate fields for balanced feedback)
  • Reviewer name, email, and role
  • Company size (solo up to 1,000+)
  • Usage duration (less than a month up to 2+ years)
  • Primary use case
  • What they switched from (competitive intelligence, captured automatically)
  • Would they recommend the product (yes/no)
  • Optional anonymous submission

This structured format gives you product insights and competitive data that simple "great product!" testimonials never could.

Embedding the Collection Widget

Add the script tag to your site, then trigger it anywhere with a button, link, or any element that calls the JavaScript function. You'll find the exact embed code in your dashboard under the Widgets section, pre-filled with your profile ID.

Configuration Options

  • Theme: Light or dark mode, so it matches your site's design.
  • Position: Choose whether the modal appears on the left or right side of the screen.

The widget loads asynchronously and renders inside Shadow DOM, so it won't interfere with your site's styles or slow down page loads. It's comparable in size to a small image.

The Display Widget

The display widget shows your approved testimonials on your marketing site, landing page, or anywhere you want social proof.

Three Layout Options

  • Carousel: Horizontal scrolling cards with previous/next navigation. Great for landing pages where vertical space is limited.
  • Grid: A responsive grid that adapts from three columns on desktop to a single column on mobile. Works well for dedicated testimonials pages.
  • Wall: Full-width stacked cards for a comprehensive wall-of-love display.

What the Display Widget Shows

Each testimonial card shows the reviewer's star rating, review title, pros, their name (or "Verified User" if they chose to remain anonymous), role, company size, usage duration, whether they'd recommend the product, and the publication date. The widget also displays aggregate statistics at the top: total review count, average rating, recommendation percentage, and rating distribution.

Embedding the Display Widget

Add a container div to your page, then include the script tag. Your dashboard provides the exact code pre-filled with your profile ID. The widget fetches your approved reviews from SaaS Browser's API, caches them for performance, and renders them instantly.

Configuration Options

  • Layout: Carousel, grid, or wall.
  • Theme: Light or dark mode.

Like the collection widget, the display widget loads asynchronously, uses Shadow DOM isolation, and is served from a CDN. It won't affect your site's performance or break your existing styles.

Your Review Dashboard

Once you've claimed your profile, you can manage all your reviews from the dashboard. Here's what you'll find:

  • Overview stats: Total reviews, average rating, number of published reviews, and how many are approved for your display widget.
  • Review list: Every review submitted for your product, with status badges showing whether each one is published, pending verification, pending publication, or flagged.
  • Detail view: Click any review to see the full submission, including the automated check results so you can understand exactly why a review was flagged or approved.
  • Widget approval toggle: Approve or revoke individual reviews for your display widget with a single click. This is how you curate what appears on your website.
  • CSV export: Download all your review data for analysis, reporting, or import into other tools.

Controlling What Appears on Your Website

This is a key distinction. SaaS Browser uses a two-track model:

Your SaaS Browser profile shows all verified, published reviews. This is what makes the reviews credible to buyers. Research shows that products with ratings in the 4.2 to 4.7 range actually convert better than those with perfect 5.0 scores, because a mix of feedback feels authentic.

Your website's display widget shows only the reviews you've approved. You have complete editorial control. Approve, revoke, and curate your wall of love. Only the testimonials you choose will appear.

To approve a review for your display widget, go to your dashboard, find the review, and toggle the approval. Reviews with 5-star ratings and a "would recommend" flag are auto-approved, but you can revoke any of these if you prefer.

Flagging False or Suspicious Reviews

If you believe a review is fake, from a non-customer, or otherwise inappropriate, you can flag it directly from your dashboard.

How to Flag a Review

  1. Go to your review dashboard and click on the review in question.
  2. Click the flag option on the review detail page.
  3. Select a reason: not a customer, competitor, spam, abusive, or other.
  4. Optionally add a note explaining why you believe the review is fraudulent.
  5. Submit the flag. Our team investigates every flagged review.

Automated Fraud Detection

Beyond manual flagging, SaaS Browser runs automated checks on every review:

  • Self-review detection: If the reviewer's email domain matches your company's domain, the review is automatically rejected.
  • Competitor detection: If the reviewer's email belongs to a company in the same category as yours, the review is flagged for investigation.
  • Rate limiting: Each email address can only leave one review per product, and a maximum of three reviews across all products within 30 days.
  • IP pattern analysis: Multiple reviews from the same IP address or IP range for the same product within a short window are flagged.
  • Content quality checks: Reviews are scanned for gibberish, profanity, self-promotion (URLs and email addresses), excessive capitalization, and non-English content.

The Review Collection Link

You don't need to install the in-app collection widget to start gathering reviews. Every claimed profile gets a shareable review landing page. You can send this link to customers via email, include it in your product's UI, add it to post-purchase flows, or share it on social media.

The review form on this page captures exactly the same structured data as the collection widget, and reviews go through the same verification and quality checks.

Rich Data, Not Just Star Ratings

Every testimonial captures structured data that serves double duty. For you as a founder, it's product feedback and competitive intelligence. For buyers evaluating your product, it's the context they need to make a decision.

  • Who they are: Job title, company size, and how long they've used your product. This gives every testimonial the credibility that makes it persuasive.
  • What they switched from: You get a picture of which competitors you're winning against, without running surveys.
  • How they use your product: Primary use case, what they like, what could improve. Real product feedback wrapped inside social proof.

Email Notifications

SaaS Browser keeps you informed at every stage of the review lifecycle:

  • New review notification: When a customer's review passes verification, you receive an email letting you know.
  • Review published: When a review goes live on your profile, you're notified so you can decide whether to approve it for your display widget.
  • Review unpublished: If a review is removed by an admin after investigation, you're informed.

Frequently Asked Questions

Is this really free?

Yes, genuinely free with no limits. No trial, no credit card, no paywall. The reviews you collect also appear on your SaaS Browser profile, which helps buyers discover your product. That distribution is what makes it worth offering the tool at no cost.

Can I control which reviews appear on my website?

Absolutely. You have full editorial control over your display widget. Only the testimonials you approve will appear on your marketing site.

How do you prevent fake reviews?

Every review goes through email verification, domain cross-referencing against our database of 400,000+ SaaS companies, rate limiting, IP pattern analysis, and content quality checks. Reviews are held for 24 hours before publishing. If something gets through, you can flag it and our team investigates.

Will the widget slow down my site?

No. Both widgets load asynchronously, are served from a CDN, and render inside Shadow DOM so they cannot interfere with your site's styles or performance. They're comparable in size to a small image.

Do I need to install the in-app collection widget?

No. The collection widget is optional. You can start by sharing your review collection link with customers via email or in your product. The display widget works independently.

Can I import reviews from G2 or Capterra?

Import from G2, Capterra, and Google is coming soon. Imported reviews will be marked with the original source and will populate both your display widget and SaaS Browser profile immediately.

What about reviews on my SaaS Browser profile?

All verified reviews appear on your profile, both positive and constructive. This is what makes the reviews credible to buyers. You can flag any review you believe is fake or from a non-customer, and our team will investigate.

Get Started

Claim your profile and start collecting testimonials today. It takes less than two minutes, costs nothing, and gives your product social proof on your website and distribution to SaaS Browser's marketplace of 400,000+ listings.