We've added four new metrics to the categories page that give you a clearer picture of how each SaaS market is evolving over time. These are available in both the detailed table view and on each individual category's overview page.
What's New
+365D shows how many SaaS products were published in a category over the last 365 days. This is the longer-term counterpart to the existing +30D metric and gives you a sense of sustained growth rather than short-term fluctuations.
Churned counts the number of SaaS products that were published within the last year but are no longer listed. These are products that launched but didn't make it — they went offline, were removed, or otherwise dropped out of the directory.
Churn % is the annual churn rate: the churned count divided by the total number of products published in the last year (both still listed and churned). A category where 30% of new entrants disappear within a year tells a very different story than one where nearly all survive.
Free Trial % shows what percentage of published SaaS products in a category offer a free trial. This is a useful signal for understanding go-to-market norms in a category. If 80% of competitors offer free trials, launching without one puts you at a disadvantage. If only 20% do, a free trial could be a differentiator.
Churn in the Saturation Score
We've also incorporated annual churn rate into our market saturation score. High churn is a strong signal that a market is difficult to succeed in. When many products launch and fail within a year, it suggests intense competition, entrenched incumbents, or a market where customer acquisition is particularly hard. The churn rate now carries a 15% weight in the saturation formula, making it the third most influential factor after total product count and average domain authority.
How to Use These Metrics
Head to the categories page, switch to the detailed view, and sort by any of the new columns. Categories with high growth (+365D) but low churn suggest healthy, expanding markets. Categories with both high growth and high churn indicate markets where lots of people are trying but few are succeeding. And the free trial percentage helps you understand what customers in each category expect before they buy.