Pratik Dutta, founder of Twib, set out to solve a major challenge faced by businesses with field sales teams: the lack of real-time visibility into sales activities. Managers often had to wait until the end of the day, or sometimes the end of the week, to know what their teams were doing. This delay not only caused inefficiencies but also led to missed opportunities and lost revenue.
That is why Twib was created. It is a SaaS platform designed to make sales reporting simple, transparent, and efficient with GPS tracking, expense management, attendance monitoring, and real-time work assignment. As Pratik explains,
"Twib makes your sales reporting simplified with GPS tracking, work assign, expense manage and attendance."
Today, Twib empowers over 50,000 salespeople across multiple industries to manage their daily reporting and field activities.
Mobile-First Sales Tracking for SMEs and Field Teams
Twib’s niche lies in serving SMEs and growing enterprises across industries like FMCG, pharmaceuticals, consumer durables, manufacturing, EdTech, distribution, and services. Unlike traditional CRMs that are often too costly and complex, Twib focuses on affordability, simplicity, and accessibility.
The platform is mobile-first and GPS-enabled, giving managers real-time insights while remaining easy for field employees to adopt. It also works offline, ensuring that sales reps can report from anywhere without worrying about constant internet access.
"Most sales tracking solutions are either too expensive, too complex, or not designed for SMEs. Twib solves this by offering an affordable, mobile-first, GPS-enabled app that works even offline."
By keeping the process simple for sales reps, Twib ensures better adoption and higher productivity, while managers benefit from accountability and transparency.
How Twib Started: Turning Sales Frustrations Into a SaaS Solution
The inspiration for Twib came almost a decade ago when Pratik and his team worked with clients managing large field sales teams. The recurring frustration was clear: managers had no real-time visibility into daily sales activities.
One client’s story stood out:
"We don’t really know what our people are doing on the ground until the end of the day, or sometimes the end of the week."
Another moment of realization came when a client discovered days later that an entire region had been left uncovered because reports were delayed. This was not just inefficiency, it was lost business.
That pain point led to a simple but powerful question: What if sales tracking could be as easy as checking in with your phone?
The answer became Twib, a mobile-first solution designed to eliminate paperwork, cut delays, and bring accountability to field sales teams.
Challenges in Growing a Sales Reporting SaaS
Building Twib came with significant challenges. The team initially struggled with feature overload. In an effort to please clients, they packed too many features into the app, making it cluttered and difficult to use.
"One hard lesson we learned early on was that building too many features too quickly doesn’t always add value. We realized the real key was simplicity and focus."
This shift toward simplicity shaped Twib into a product that was not just functional but intuitive, which significantly improved user adoption.
Another challenge was finding the right market focus. Instead of chasing big enterprise clients, Twib focused on SMEs, an often overlooked segment by traditional CRM providers. This decision allowed the company to build trust with small and mid-sized businesses who needed immediate value without heavy IT infrastructure.
Word-of-mouth referrals then accelerated growth. Business owners who found value in Twib quickly recommended it within their networks, creating organic momentum without heavy marketing spend.
Real Business Results With Twib SaaS
Twib’s success is reflected in its metrics. Over 50,000 salespeople actively use the platform across industries to manage sales visits, attendance, expenses, and reporting.
Even more telling is the retention rate: over 85% of companies that adopt Twib continue using it as a core part of their operations.
"Over 50,000 salespeople across multiple industries now actively use Twib. What excites us even more is our customer retention rate of over 85%."
This loyalty shows that Twib has become a critical solution for businesses seeking to boost transparency, accountability, and sales efficiency.
The Future of Twib and Lessons for SaaS Founders
One of the biggest lessons Pratik emphasizes is that building technology is not just about speed, it is about balance. Adding features for the sake of it can backfire, while focusing on solving the core problem leads to long-term success.
Looking ahead, Twib’s challenge is reaching even more clients and expanding its user base globally. With SMEs increasingly looking for lightweight, mobile-first tools, Twib is well positioned to become a go-to solution for sales reporting in field-intensive industries.
For business owners and managers struggling with sales tracking, attendance monitoring, and real-time reporting, Twib offers a proven solution.
Learn More About Twib Sales Reporting SaaS
If you are looking for a simple and affordable way to manage field sales teams, Twib could be the answer. Learn more at twib.online or follow their updates on LinkedIn.